About me
I grew up just outside Stockholm, close to nature on an island called Lidingö and I currently live at Södermalm in Stockholm together with my girlfriend. In my spare time, I love cycling, both all-mountain and downhill. I also love to travel, gladly to the warmth so I can  free dive and interatc with ocean animals.

I have always loved tech and design. For me, all parts of a product journey are important, from concept to finished product. I love making a project come together, the more challenging task the better.




Working life 


Dowload CV ︎︎︎

2019.09 – Ongoing

Design Director 

Umain AB, Full time
Leading design projects across the whole product cycle from creating concepts to launching them. Supporting designers and working hands-on when needed.

2019.01 – 2019.06

Product Owner

Making Waves AB, Full time
Quality assured product development by working closely with project teams consisting of designers, developers, testers and project management.

2018.05 – 2019.01

Digital Director

NORD DDB STO, Full time
Design lead on all digital projects with a focus on digitalizing design guidelines and creating campaign pages for big activations for clients such as Klarna and Vattenfall.

2017.01 – 2018.05

User Experience Director

DDB House Agency, Full time Creating concepts and leading the UX offer for our clients. Working closely with visual designers and developers creating digital products and digital design guidelines to ensure brand quality across all touchpoints.

2014.05 – 2017.01

User Experience Designer

NORD DDB STHLM, Full time Creating concepts and working hands-on with detailed prototyping and wireframing on big projects within E-commerce, campaign activations, branding, and complex corporate web projects.

2012.08 – 2014.05

Interaction Designer

Cloud Nine AB, Full time During my last six months in school, I began working as a trainee before getting hired by the same company. During this time, I learned all my basics skills within information architecture, wireframing, team collaboration, and client management. I see this as my lucky starting point in my career where I found my love for digital product development.


Dowload CV ︎︎︎
Some companies I’ve worked with XXL, Espresso House, Klarna, Vattenfall, McDonalds, Lantmännen, Willys, WWF, Volkswagen, Ericsson, Casino Cosmopol/Svenska spel, Delicato, H&M, Nordea, Samsung, Musikhjälpen, Zoegas, Bearing Point, Byggmax, Viking line, Aisab, Willhem, Carema, Hallon.

Reccomendations “Anna PJ is a true mutant - she is genuinely curious, always learning and growing, spanning business design, experience and UX design and strategy. She is a brilliant storyteller and very in tune with customer needs and wants.More importantly, Anna PJ is a highly collaborative team member who is easy to work with, even in difficult issues.”