Willys E-Commerce

Willys is Sweden‘s leading discount chain and the promoter in making good food democratic. Their online store is another step in making good food accessible to more people. Me and my partner in crime, Hanna Hein developed an e-commerce concept that reflects the Willys brand and embraces their values: easy, smart, and affordable. 

With smart features like “My most bought groceries” we simplified the user experience as we created a customized store. With transparent pricing, same prices as in the physical stores, we made it simple and safe for the customers. Visit Willys.se ↗

Challenge



The overall challenge was to figure out how to make something complicated seem easy and intuitive. With many stakeholders and third-party solutions in mind, my biggest challenge was to understand and satisfy all parts involved to provide the best User Experience.With over 100.000 groceries, our challenge was to create a steady and intuitive foundation, making it possible for the consumers to quickly find what they are looking for.

Solution



We managed to fulfill Willys’s expectations by keepin their values; easy, smart, and affordable in mind throughout the project. One of the main goals was to minimize the need to go through categories and the use of search functionality to find groceries. Therefore we simplified the shopping experience by creating smart functions like ”My most bought groceries” also using data from the physical stores.This together with predictive listings of groceries, looking at visitor patterns on the site over time. The design and interactions were visualized in two prototypes, one for mobile and one for desktop.