WWF Fiskguiden/Köttguiden

These are two of my favorite projects that I’ve worked with at DDB Stockholm. Both of the projects were pro bono and we worked off-hours to get it done. It’s not often I get to work with a project that matters!

How do you visualize complex, important, and heavy information in a simple and visually nice way? Together with WWF, we produced two applications guiding consumers to make more environment-friendly purchases of meat, fish, shellfish, and vegetarian alternatives.

I was the lead UX designer and was involved in every stage of the process. I worked closely with everyone in a team that existed of a visual designer, tech, and project lead.

Fiskguiden



This app aims to guide consumers to buy more environmentally friendly fish and shellfish.

The aim was to create an app that has clear categories, search and filter functionality to help consumers find the right fish and check the status of it wherever you are.

Get the app
Google Play ↗
App Store ↗

Webb app
Fiskguiden ↗

Köttguiden



“Less but better” is this guide's slogan. It aims to make people aware of what meat they eat and how it affects the environment. The long-term goal is to reduce the intake by 50%.

Get the app
Google Play↗
App Store ↗